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Beyond Greenwashing: How Your Company Can Cut Its Carbon Footprint

Corporations are under unprecedented pressure from shareholders and consumers to reduce greenhouse gas emissions.

The UK government’s proposal to force big companies to publicly declare how they intend to reduce their carbon footprint, announced during the COP26 climate summit and mentioned in Transport Decarbonisation Plan, is the latest sign that environmental credentials are no longer being treated as a ‘nice to have’ on the CSR scorecard. By 2023, businesses of all kinds will need to be able to demonstrate they are working towards the UK’s 2050 net-zero target.

Beyond Greenwashing

The key question on corporate sustainability: where to start?

One of the simplest ways companies can meet environmental and corporate responsibility targets is encourage more rail use.

Rail is the greenest form of mass transport – catching a train is on average 3 to 10 times less CO2 intensive compared with road or air transport. And while global greenhouse emissions caused by transport continue to rise, rail is the only mode to buck the trend by reducing its emissions between 2000 and 2018.

At iBlocks, we’re delivering green corporate incentives as we roll out the only RDG accredited PAYG smart ticketing solution in the UK rail network. Our paperless system has been tested and used by some of the country’s leading rail operators since 2016.

Beyond Greenwashing

Green travel reward schemes

The iBlocks smartTIS system enables transport organisations to set up green travel schemes to reward corporations and their staff for public transport use. Employers can deposit green credits into their employees’ accounts every month for use on rail or bus transport. It’s also worth noting that PAYG systems are inherently more sustainable than other forms of ticketing as they have been proven to encourage more frequent rail use.

Beyond Greenwashing

Car scrappage schemes

Working in partnership with local councils, companies can leverage iBlocks smartTIS to encourage commuters to exchange older, polluting vehicles for sustainable travel credits. Credits are typically restricted to people working in urban areas.

Employer Benefits:

  • Meet your environmental targets
  • Meet your shareholders’ demand for corporate social responsibility
  • Improve recruitment and retention by making journeys to work easier and cheaper
  • Reduce need for car parking spaces and reduce local congestion

Community Benefits:

  • Reduce the number of polluting vehicles on the road
  • Be part of the shift to more sustainable transport
  • Health and wellbeing improvements
  • Reductions in traffic congestion, noise pollution and climate emissions
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